Rangkaian Modalitas Kepedulian dari Struktur Generik Iklan Sirup ABC 2021
نویسندگان
چکیده
The holy month of Ramadan is a that highly anticipated by the people Indonesia. We can find various kinds messages during Holy Month Ramadan. This certainly encourages many to compete present unique and creative messages, one which using advertising media. One food categories uses television as marketing media syrup products. They are competing make an advertisement interesting course so it attract interest wider community. In 2017-2020, ABC became syrups Indonesians interested in. currently appearing, namely ad ‘Berbagi Rasa Kebersamaan Dibulan Ramadhan’ will be examined John Bateman's multimodal semiotics interpretive qualitative methods. Through this research, meaning contained in concern for fellow family. Therefore, research seen how promotes its products brand cares about moment Sharing Feelings Togetherness
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ژورنال
عنوان ژورنال: JUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial)
سال: 2021
ISSN: ['2407-7429']
DOI: https://doi.org/10.24114/jupiis.v13i1.24856